Abu Dhabi plans customer-friendly tourism

The Abu Dhabi Tourism Authority (ADTA) is implementing a training plan to improve customer service within Abu Dhabi’s tourism sector, according to a report.

The ADTA conducted a four-month training need analysis through mystery shopping and face-to-face interviews the Khaleej Times daily reported on Friday.

The ADTA’s tourism investigation team concluded that there is a need for better product knowledge among customer-facing staff, in addition to regular requirement for training in varied customer service and sales skills. This was done after interacting with the hospitality and tourism sector’s major players, the daily added.

“This initiative has helped us identify the gaps which can make all the difference in delivering excellence and gaining a competitive edge,” said Nasser Al Reyami, director of Tourism Standards at ADTA.

“The findings have already been taken on board and a series of training workshops and other remedial tools are being put into effect. We want to work with the industry to ensure that together we evolve into a destination of distinction.”

Last week, tourism chiefs in Abu Dhabi said the city is on track to hit its 2009 targets despite the impact of the economic downturn. The ADTA is aiming for about 1.5 million hotel guests this year.